Digital Media shaping the real estate market
Through the use of digital media residential property buyers are becoming smarter in making decisions pertaining to the purchase of their homes. Before physically examining the external and internal specifications, construction quality and amenities, the buyer has the availability and exposure to all of this information – virtually.
Noticing the trend of potential investors turning net-savvy, developers are seeking more and more ways and methods to enable sales via the effective usage of the world wide web.
E-commerce and m-commerce the way forward
As per leading real estate developers, E-commerce and m-commerce are the way forward. On an average more than 1,20,000 people visit websites and various micro-sites related to real estate to get a better understanding of the projects.
A multitude of realtors agree to the fact that if not for online and mobile media it would have been impossible for them to reach out to people in massive numbers.
Digital space in realty
Furthermore, digital media’s scope is limited to just having a website. The features which are provided on the website are of key importance in providing a user friendly experience to the customers. Point in case being – 4D projects tours, featuring sample apartments on the websites, which the buyers can browse through and get a better feel and understanding of the project. Majority of the real estate websites promote projects by providing virtual walk-throughs of projects on the popular video streaming website.
Virtual marketing helps in boosting sales as well as streamlines the operations along with reducing the costs related administration. It also facilitates the company in adopting a professional outlook within their business as well as offerings. In the present day scenario, social media marketing along with SMS have become prominently relevant as a source for promotional activities as well as for generating enquiries.
Advantages of digital space
Thanks to the digital space, it is becoming increasingly convenient for potential buyers to identify, shortlist and choose a project from an array of projects, which fits all their requirements as well as budget.
Apart from the attractively creative and innovative information available on websites, home buyers can also get their queries answered in a hassle-free manner via tele-conversations and online chats.
Through innovative software programs the entire operation of the realty business is recorded in an organised manner, this comprises the inventory, stock of raw materials, sale of flats, purchases as well as other administrative details and expenses.
Furthermore, real estate websites also provide a forum for property buyers to voice their opinions, questions and complains regarding specific projects or developers. This benefits both the future buyer as well as the current owner. As these complaints or opinions are usually considered in a very serious manner by developers. The forum also helps potential buyers get direct and generally honest reviews, remarks and answers regarding a specific property from the existing owners of the property.
