Luxury homes: Non-Branded Vs Branded
For the Indian real estate market, the concept ‘Branded Homes’ depicts a sign of positive growth and upsurge. Unlike the regular luxury housing units, branded luxury homes have something different for all in its platter.
The Indian real estate market gave birth to the concept 2-3 years back, and it resulted in 5-6% growth per annum, making a niche for itself in the luxury market that has restricted number of buyers.
Branded luxury homes are the ones which are developed and bring into foray by renowned and acclaimed builders. Unlike the regular ones, branded luxury homes are inclusive of every amenity one can think of.
Contrary to the general developers of luxury housing units, builders of branded homes have tie-ups with international luxury lifestyle and hospitality company brands, creating a unique experience for the investors. Luxury homes in India cost around Rs 1-Rs 1.5 crore, while branded ones range from Rs 4-Rs 5 crore.
Key differences-Branded and non-branded luxury home
Branded luxury housing units include a long list of benefits which ordinary luxury homes do not offer. Designer label and a strategic location are the two important aspects to kick-off with.
In the era of customization, branded homes offer tailor made conveniences unlike the average luxury homes. Furthermore, branded developers promise marketing and designing of homes by international hospitality and signature brands that meets the growing aspirations of super-rich buyers. Average luxury homes, on the other hand often fail to suit the buyer’s expectation in this regard.
What lures the buyers for a branded home only
Professionally designed exteriors and interiors, centralized facilities management and certain additional features (such as high-grade electronic surveillance, concierge services, valet parking, etc) are the ones to look out for in branded homes. Such factors add to the appeal of the home and aspire buyers who have been living abroad.
The above-mentioned factors generate the feeling of buying a home abroad and dwelling in such high levels, coupled with an appeal value. No wonder branded homes have secured their position in the Indian real estate market. With the rising standard of HNIs and NRIs in India, branded homes have a good prospect in the Indian real estate market in the days to come.
For the most frequently asked question-what can suffice the taste bud of super-rich elite class clients who prefer convenience and status over price? The answer is simple-BRANDED HOMES.
