Akshaya Tritiya: Builders gear up to woo Buyers
Noticed that big hoarding outside your office reading “Akshaya Tritiya Offer: Save upto 4 lakh on 2BHK, 6 lakh on 3BHK”. With Akshaya Tritiya doing the rounds, market is flooded with such hoardings and tempting advertisements.
In order to stand out, from glossy brochures to tempting advertisements, developers are leaving no stone unturned in order to lure prospective buyers. And why won’t they! Akshaya Tritiya is one of those days in the year where one stands to benefit significantly from every new acquisition. And since time immemorial, this day has been associated with buying property and gold.
What is up for grab?
iPhone: Prajapati Constructions is offering iPhone 6 Gold to home buyers who book an apartment on the eve of Akshaya Tritiya. Moreover, any customer who books an apartment till December 31, 2015 is eligible to win i10 cars from the developer to mark their 20th year celebration. The offer is valid for the project Prajapati Magnum at Dronagiri, Navi Mumbai.
Gold Coins
Durga Projects has free 50 gms gold coin up for grab on booking a home in their project Durga Petals located at Marathahalli, Outer Ring Road (ORR), Bangalore.
The Weave by Unishire at Off Thanisandra Main Road is offering Gold Coupons just on site visits.
Monetary discounts
As per a survey conducted by CommonFloor, nearly 75 per cent respondents look for discounts on price per sq ft. over freebies. This clearly indicates that budget is the most important criteria for the home buyers.
Taking a cue from this, several developers are giving discount on prices. Vedic Village (Retirement Home) by Shankara Agraharam at Chikkaballapur, which has 1BHK units priced at Rs 16.1 lakh are giving it for Rs 14 lakh.
Suvarna Builders is offering Rs 300 per sq.ft. discount at Nanthoor, Mangalore.
Elite Landmarks Metro Jazz by Elite Landmarks has an offer that will save you up to Rs 4 lakh on 2BHK units and Rs 6 lakh on 3BHK units.
So, is it the good time to buy a property?
Speaking practically, Arvind Jain, managing director of Pride Group explains, “apart from the fact that a home is a new beginning to life, family and career, purchasing a property on Akshaya Tritiya has both spiritual and practical significance. Not only do new homeowners want to take such a significant step in their life on a day of such holy occasion, but Akshaya Tritiya also presents the best opportunity to move in to a new home.”
Also, this is the start of summer, when the schools close for the summer vacations, and there is practically a month in hand during which one can comfortably shift from the old residence to the new one.
Impact on Sales
Festive season brings auspiciousness in life and hence, there has always been a surge in demand for real estate during this time. The developers see this cultural trend as a great marketing opportunity and cash on it to further boost the sentiments of investment in the sector.
Developers are witnessing increase in number of queries. Kishor Pate, CMD – Amit Enterprises Housing Ltd. says, “The number of bookings and serious inquiries has increased over Akshay Tritiya. This is a known market dynamic and comes as no surprise.”
Word of Caution!
Property is one of the biggest buys of one’s life. While you may tempted seeing the offer, ignoring that small aestric at the end reading conditions apply can get you the worst nightmare of your life. In most of the cases, these offers are usually applicable for projects in which units are not easily selling.
Thus, we present you three tips that can prevent you from falling into a trap:
-Read the terms and conditions thoroughly.
-Check the clauses pertaining to cancelling the booking or changing it.
-Do a double check on the project that is on discount.
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