Bangalore
  • Bangalore
  • Mumbai
  • Delhi
  • Pune
  • Chennai
  • Hyderabad
  • Kolkata
  • Ahmedabad

Indian luxury segment growing with new trends

Luxury homes

Indian real estate sector has witnessed impact of lifestyle driven quotients in the last decade or so. Luxury housing segment has been on the rise and demand for the luxury homes is witnessed in all the metros. Driven by new launches in the sector, continuous influx of NRIs and changing lifestyles of end users, the demand for luxury and ultra-luxury homes with a price-tag of up to Rs 1-20 crore, is considerably noticeable in the Indian realty sector.

Despite sluggish sales in overall real estate sector, a few luxury residential projects were launched in Mumbai, Pune, Delhi and Chennai in October, 2012. There are factors behind the growth of luxury residential units –

(1) Rise in the number of high net-worth individuals (HNIs)

(2) Lifestyle aspirations of people in this growing economy

(3) The rapid pace of urbanisation in India

(4) Influx of global lifestyle trends

(5) An increase in the number of non resident Indians (NRIs)

(6) Recent fall in the value of rupee in global financial markets triggering buyers’ interest to invest in luxury housing

There have been a total of 182 luxury residential apartments launched between 2008-2012. A total of 25,570 units across the top seven cities of NCR-Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata were launched, whose value comes around USD 30 billion.

The value of these luxury homes is driven by 1.53 lakh HNIs whose numbers continue to grow. They are the people who inherited wealth and have dynamic lifestyles, as well as people in the newly rich segment. Besides, there are NRIs who wish to return to the country and look for homes which will have all the amenities and luxury they need, prompting developers to launch luxury homes with all the state of the art facilities.

Trends in luxury housing

Developers are increasingly adding lifestyle amenities such as golf greens, schools, hyper-marts, jogging tracks, independent swimming pools, home automation, modern clubs with exclusive members’ lounges, spas, jacuzzis and gyms to attract buyers. Theme based apartments/homes have made their way into the Indian realty market which offer world class designs and architecture from various cultures – British rowhouses, Spanish villas or Mediterranean flats – offering unique living experiences to the buyer.

Location continues to be the key factor for luxury housing in India. Indian realty sector focuses on homes with high lifestyle quotients as close as possible to the workplace of the buyer. It creates demand for luxury housing in certain areas, leading to scarcity of available supply in geographically limited cities like Mumbai.

Luxury projects in India are increasingly going vertical. Going vertical is the only option left for luxury hubs like the island city of Mumbai. All the big players like Lodha, Sunteck, Kohinoor Developers, Sobha, DLF, Hiranandani are offering luxury homes in cities like Bangalore, Pune, Mumbai and NCR cities mainly.

Innovation in luxury segment

The developers are coming up with new innovations to woo the potential buyer to render exquisite lifestyle status. For example, Mumbai-based Lodha Group has partnered with Italian designer Giorgio Armani’s interior design studio, Armani Casa, for the World Towers residential project in central Mumbai. The project includes World One, the world’s tallest residential tower with 117 floors.

Developers also focus on creating ‘intelligent’ living spaces through latest gadgets and technology. Digital locks, electronic surveillance systems, temperature control, wireless communication for internet and in-house entertainment are common in most of the luxury homes. Some of the new technologies include systems with sensors to enable residents to control ambiance, light, temperature, etc. through pre-programmed machines.

When we talk of challenges in the luxury segment, there are infrastructural issues that need to be addressed. Unlike in developed countries, enforcing strict norms regarding to structural safety, disaster, environment and fire safety in high rises presents a challenge in India.

Tags : buy home buy property in india HNI home for sales india property luxury home Luxury homes in India luxury housing NRI nri investment in india

Related Articles

How to Choose the Right Service Apartment for a Long-Term Stay

service apartments near me
Amrish Kishore

When planning an extended stay in a new city, whether for work, relocation, or leisure, service apartments offer the perfect blend of home-like comfort and hotel-like convenience. Unlike traditional rentals, service apartments come fully furnished with essential amenities and flexible lease terms, making them ideal for long-term accommodation needs. Understanding Service Apartments: Beyond Traditional Rentals […]

Top Localities for Ready Possession Apartments Near You

ready to move apartments hyderabad
Amrish Kishore

Finding a ready-to-move apartment in Hyderabad can be a game-changer for homebuyers who don’t want to wait through lengthy construction timelines. The city’s real estate market offers numerous options across diverse localities, each with its unique advantages. Why Choose Ready-to-Move Apartments in Hyderabad? Ready possession apartments in Hyderabad eliminate the uncertainty and delays associated with […]

Top Localities for Ready-to-Move Apartments in Hyderabad in 2025

ready to move apartments hyderabad
Amrish Kishore

Hyderabad’s real estate market continues to evolve rapidly, offering excellent opportunities for homebuyers seeking immediate possession properties. As we move into 2025, the Pearl City presents an impressive array of ready-to-move apartments across diverse neighborhoods, each with its unique appeal and advantages. Whether you’re a tech professional looking to minimize commute time, a family prioritizing […]

A Neighbourhood-Wise Guide to Ready Apartments in Chennai

ready to move apartments chennai
Amrish Kishore

Chennai’s real estate landscape offers a diverse array of ready-to-move-in apartments across its vibrant neighbourhoods. Whether you’re a first-time homebuyer, an upgrader, or an investor, the city presents numerous options tailored to different lifestyles and budgets. Why Choose Ready-to-Move Apartments in Chennai? Ready-to-move apartments in chennai eliminate the uncertainty and delays associated with under-construction properties. […]

Trending Article

Top Localities for Ready-to-Move Apartments in Bangalore in 2025

Posted on July 25, 2025 By Amrish Kishore

How to Choose the Right Service Apartment for a Long-Term Stay

Posted on August 4, 2025 By Amrish Kishore

Top Localities for Ready Possession Apartments Near You

Posted on August 4, 2025 By Amrish Kishore

Top Localities for Ready-to-Move Apartments in Hyderabad in 2025

Posted on July 25, 2025 By Amrish Kishore

A Neighbourhood-Wise Guide to Ready Apartments in Chennai

Posted on July 25, 2025 By Amrish Kishore

Latest Properties - Flats

Latest Properties - Villas

Luxury Properties

Sell your property 3x faster

POST FREE AD

Log in to your account
Thank You!

Your details has been submitted successfully.