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Disney pioneers real estate licensing in India

Chennai: In a first-of-its-kind licensing, Disney – the global entertainment giant worth around $42.3 billion, has been signing real estate developers to establish Disney-inspired homes. With approximately $37 billion in retail sales of character merchandise, it is the world’s largest licensor. After its characters-inspired merchandise, which spans apparels and FMCG, Disney, is now extending their license […]

CommonFloor Editorial Team

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