Theme based homes: Tool to attract NRIs
Fashion has crept-in in almost every aspect of human life and the realty sector is no exception. With the opening up of the economy, Indian lifestyle got exposure to global standards that has significantly raised the bar for developers and builders across the nation.
With the residential realty sector heading for a boom, builders and developers are trying to be as exclusive as possible in branding their particular project and form a new selling strategy. Theme-based homes, the new marketing gimmick being played by real estate developers, is a move taken to quench the evolving customer preferences.
HNI’s
The populace that is taking up the international lifestyle and adopting theme-based housing concepts, are niche buyers whose aspirations surpass modern amenities like swimming pools, parks of health clubs.
Such clients, who have a refined taste towards luxurious lifestyle, generally vouch for housing projects that are a virtual sketch of their personal affinity (towards nature or sports), and do not restrict themselves from residential projects designed by DG or Armani. The expatriates and HNIs seem to be the active investors in this segment and consider their home to be the perfect reflection of their taste and lifestyle.
Going by the market news, the HNI population in India has been marked up by 20% in the last year, most of which is concentrated in mega cities. Setting new standards of living, the population of expats in the nation is growing by leaps and bounds. Theme-based projects, offered by the developers in the country, come at a price that is affordable by the HNI’s and expats only.
Another segment of buyers, who invest in refined style of living are the NRIs. Being already exposed to high living standards, NRIs always give a nod to theme-based living, be it for dwelling or investment purpose. To keep up with the changing demand of buyers and sustain in the highly competitive realty sector, developers have come up with a number of international concepts in recent times that has taken the Indian realty sector a step closer to evolution.
Changing buyer preferences
The conventional idea about luxury homes has undergone a complete makeover. The contemporary buyers of today are influenced by global standards, and developers are leaving no stone unturned to offer projects with specific themes.
International theme-based homes, is a popular trend in the market that has garnered a lot of attention. Indian buyers have a knack towards Mediterranean theme and its architecture and the La Montana in Talegaon is the perfect example. Raisina Residency in Gurgaon, is a project based on art and culture theme that has received much appreciation in the past.
Sports, especially golf is a popular concept that goes easily with India’s affluent homebuyers. Sport cities are like townships that are proposed and designed on any particular sport-centric theme. Apart from sports, there are other themes that have been adopted include environment, technology and assimilation of new and old ideas.
Metros like Mumbai, Delhi-NCR, Bangalore, Kolkata, Ahmedabad and Hyderabad, bearing testimony to an influx of huge working populace with large disposable income, have witnessed a higher demand for theme-based luxury homes in recent times. To give a style spin and redefine the art of luxury living, developers are coming up with numerous theme-based projects, some of which depend on individual tastes while others are area or attraction specific.
