Ultra luxury- a hubris for owners
Ultra luxury home is nothing but actualisation of the concept of superior degree of luxury home experience which could boast of ultra lavishness including open spaces, landscaped green zones, freshness, and exclusivity, which are beyond the realm of reality in the hyper extensive properties in luxury location, only for those who can think beyond luxury confined only on address.
Ultra luxury homes take luxury a step further into super niches for people who like to get nothing less than exclusive and unique home which is a mirror of their life statement. Whether it be features like beautiful interiors or elegant exteriors, ultra luxury homes cannot compromise in adding value to status of the owner. Of course luxury is owners pride, an ultra luxury home would be nothing less than hubris for owners.
The young professionals or elite corporate who keep themselves busy in tight work schedule craving to nurture a healthy personal life are increasingly planning to buy a second home. The second home for them is a personal retreat to escape from the bustling city life, to spend some quality time with family. The second home should satisfy their hunger for comfort and luxury which their life in city has failed to offer.
The current and the most upcoming trend is to focus on exclusivity. The independent villa gave way to enclave format that brings in the exclusivity quotient to perfection. Here the residents are not only equipped with all the global amenities but are also gifted with the very much demanded privacy. Either a water front villa or hill-based location away from city would be a ideal second home for the potential buyers.
The ultra luxury can be better identified with the quality of facilities and amenities provided by the developer.
Premium and luxury segment in India has seen unprecedented rise and growth thanks to the rising income level and affluent buyers who aspire to possess a home that reflect their financial and social status. The element of global luxury much sought factor Indian developers who are on par with world class building and architectural trends.
The premium segment has grown to a whole new dimension with lot of Innovative concepts integrated in luxury segment. Luxury housing projects today is much more than golf-based or destination-based, wellness-based, spa-based and other themes for residents who aspire to experience endless amenities within their vicinity.
Branded residences, which offer the best services of both five-star hotel chain and a luxury apartment, is an emerging concept in luxury housing in India, where developers will collaborate with international luxury hospitality or lifestyle brands. The concept is slowly gaining ground in India, with projects coming up across the country. Theme homes and designer homes are other concept getting popular among affluent buyers taking inspiration from European construction world.
Luxury properties in India boasts of splash pools, jacuzzi’s, resort-like salons and spas, , luxury flooring, private gardens complemented by steam/hydro therapy areas keeping exclusivity and quality in high regard. An independent villa with larger plot sizes, giving privileged residents much sought-after privacy and physical and visual space along with whole gamut of five-star lifestyle amenities and services is true luxury for Indians.
New road networks connect the luxury homes locations to the city’s business hubs. High end townships offer the highest level of convenience within their own perimeters, negating the need to travel to other areas for shopping, healthcare and entertainment. All modern infrastructures are guaranteed on such projects.
According to a recent study report the luxury housing market potential will grow at a Compound Annual Growth Rate (CAGR) of around 28 per cent during 2011-2013 with the demand led by the senior management class, corporate houses, non-resident Indian businessmen and high net-worth individuals. In fact, it is also estimated that today, at a growth rate of more than 20 per cent, India has the fastest growing number of high net-worth individuals in the world, and real estate comprises approximately 40 per cent of their investment portfolio.
Even Tier I & II cities comprising of middle class segments are fast moving towards luxury housing, expanding and living out of their dream by approaching the HNI segment with disposable incomes.
Joy kapur, Managing Director, Woodlands Housing
The views expressed in this article are author´s own.
Read More:
Luxury Housing-a wealth of opportunity for both developers and buyers
