Home Buyers prefer Real Estate Portals to other sources
Home buyers in India are increasingly relying on real estate portals to search for a home of their choice. This is contrary to the practice that existed in the past where prospective buyers would rely on newspapers, brokers or acquaintances to get information about suitable houses for sale. This trend in especially catching on among young home buyers who feel that they have a better chance of clinching an ideal deal through online sources.
Online property websites have revolutionised the manner in which home buyers search for a residential property of their choice. This fact was reinforced through a survey conducted recently where about 40 per cent property seekers preferred to search for one through property portals than through other sources. This is in stark contrast to the minuscule 20 per cent of respondents who preferred to approach realty brokers and the mere 8 per cent who said that would seek print media or other commercials.
The survey further brought to the fore-front some valid aspects with regards to property searches online. It was seen that a whopping 75 per cent of residential property seekers had registered to atleast one property website. Further, about 42 per cent of these respondents claimed that they made it a point to login to the property website of their choice atleast 10 times a week, on an average.
Advantages:
One of the primary advantages of searching for residential property through real estate portals is the convenience that it offers compared to other sources. It enables prospective home buyers to search for residential property of their choice in any city across the country. There are thousands of listings available in each city which can be narrowed down based on the choice of the buyer. Further, the portal also offers expert advice to buyers’ queries so that they can arrive at a suitable decision. Besides, it provides a forum for discussion so that the prospective buyer can discuss with other buyers before arriving at a decision. It also provides trends with regards to the prices of different types of residential property in a particular area across different quarters of the year. This will give the buyer a clear picture as to whether property values in the area are appreciating or depreciating.
Opt for an effective website:
As a prospective home buyer, it is important to choose a real estate portal that is effective in enabling him to decide on a house of his choice. In this context, it is essential that the website uses internet traffic to sell homes to clients. It should provide a common platform for home sellers and buyers to interact with each other so as to seal the deal. It should also provide the provision for realtors to register with the site so as to service residential buyers and sellers. All this should be facilitated either free of charge or for a pittance. For a prospective buyer, there should be a wide range of listings for residential property with all the required details such as the total area, the sq.ft value as well as the asking value, for him to make his preferred choice. While an effective website is one which will garner maximum searches thereby propelling it ahead of others on a search engine, the buyer has to register to different sites to decide which one is most effective and rewarding for him.
