They possess a renowned brand name which itself is a stamp of credibility and assurance as the quality of project and its execution, construction and design all mark their reliability. So, the realty firm with a corporate brand makes it worth the while to take a calculated risk. It is the brand name of Godrej Frontier that the firm managed to sell over 200 apartments within two days of launch, even though it was not officially announced. Moreover investors were not dwindled by the fact that it is close to Manesar and is the group's first project in Northern India.