Tata Housing targeting to jump 50-60% in online sales of property

Q: I think they have decided to play a big batting on the online platform for sale of its property.

Sukhpreet, Delhi-NCR

11th March 2015

Real estate News in Delhi

tata housing

online property dealing

online sales of property

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Replies (2)

Do you know that the company got total bookings worth Rs 130 crore by selling around 200 units in both luxury and affordable categories at the GOSF 2014 itself. The company is targeting over 1000 units sale this year.

Tamal, Delhi-NCR

11th March 2015

Comment

What is the reason of success of online sales? What are the main advantage of online campaign?

Dayananda, Mumbai

11th March 2015

@Dayananda,
There is only one reason why online sales of houses has been successful is that the online platform makes a lot of knowledge sharing possible by various people, at the same time it is convenience too. Customers in any city can buy property in any other city online.

Tamal, Delhi-NCR

11th March 2015

Hi Sukhpreet,
I think it's really a big bat. They are targeting 50-60 % growth in 2015 over last year's figure of 700 units that it sold through Internet. As per date it is found that they are selling one home every 2 days through Internet and have crossed Rs. 400 crore mark in value terms in 2014.

Tamal, Delhi-NCR

11th March 2015

Comment

Hi Tamal,
Earlier they have launched ultra-luxury project-The Cascades-in Bangalore at the Great Online Shopping Festival last year, in addition, selling seven other projects across the country during the online festival.

Dayananda, Mumbai

11th March 2015