Traditionally, people in India views real estate investment as the reliable investment and often it is the only investment vehicle. Unlike in the US, most of the real estate activity in India is in the unorganized sector with agents forming the core backbone of the marketing and sales activity. Most of the sales activity is in the local market with virtually no sales activity outside the province.
However, with globalization and other macro economic factors, there is lot of mobility in Indian society. This increased the necessity for marketing outside the local province for better sales. In the early 2000, real estate companies started evolving from traditional style of marketing activity into more organized and corporate style of sales activity. From early 2005, various real estate portals started coming up taking the marketing activity to Non-Resident Indians and to rest of the country.
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