Lodha developer is setting up a separate business vertical to develop super-luxury projects in Mumbai and London.

Q: The first project that will be launched under the new brand is at Mumbai's Altamount Road.

Abhijit Thanki, Mumbai

23rd September 2015

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But remember my friend Luxury is determined not just by the product, but also the way the apartments are sold, the services offered and the entire living experience. Lodha wants to create that experience for its customers in a cluster of marquee projects.

Niyati Juthali, Mumbai

24th September 2015

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And there next project will be developed at Grosvenor Square, in central London. It is heard that the developer bought that property from the Canadian government for over around Rs.3,050 crore in 2013.

Deepankar Godbole, Mumbai

23rd September 2015

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The Luxury Collection will also include the 75-storey Trump Tower and World Towers projects that Lodha is currently developing in central Mumbai.

Lodha told that the company will do no more than one-two luxury developments a year. Company has a large portfolio of mostly residential projects in Mumbai, across high-end and mid-segment price points, and registered the highest residential sales in 2014-15 at Rs.7800 crore.

Anuj Gupta, Mumbai

23rd September 2015

Some of the amenities have been disclosed by Lodha that the Altamount Road project will have one residence per floor. Besides 3/4BHK homes, there will be 4/5BHK pool villas and a triplex penthouse, that will be sold by invitation.

Deepankar Godbole, Mumbai

23rd September 2015

In the citys Worli area, Oberoi Realty Ltd is building residences of 8500-9500 sq-ft that will cost of Rs.35 crore onward, with a Ritz Carlton hotel in the complex. Omkar Realtors and Developers Pvt. Ltd's Omkar 1973, in the same neighborhood. They have apartments that cost between Rs.15 crore and Rs.100 crore. An ongoing project on Carmichael Road is being sold at Rs.1.3 lacs/sq-ft.

Anuj Gupta, Mumbai

23rd September 2015

It's true and they have selected London as its Headquartered. The Luxury Collection will have a portfolio of residential projects. The projects will be serviced by St Amand Hospitality, a company that Lodha has set up to offer personalized services to residents.

Deepankar Godbole, Mumbai

23rd September 2015

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@Deepanker,
The 1st project that will be launched under the new brand is at Mumbai's Altamount Road. This locality is considered as one of the most expensive locations in the country. It's a property called Washington House that Lodha bought 3 yrs ago from the US consulate for over Rs.350 crore.

Bikram, Mumbai

23rd September 2015