Festive sales add spark to realty markets

Q: Festive season discounts & offers during Dussehra and Diwali and improved affordability have helped sales in the affordable segment.

Jackie,

4th December 2015

Real estate News in Mumbai

mumbai realty market

housing sales rise in affordable segment

resale markets

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Hi Rituraj,
But market observers say that it is not necessarily a sign of a turnaround. Because a few good project launches cannot be seen as a broad-based improvement in the market. Although the resale market continues to wait for buyers, developers who launched projects with discount offers have been able to attract buyers.

pradyumanapte, Mumbai

4th December 2015

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It is true that October and November has seen a 20% rise in business compared to the last few months only because the discounts were available but the industry has a long way to go before it can turn around.

Rituraj,

4th December 2015

Yes, sales in the affordable segment rise by 10-15% in festive season. Realty stocks have beaten the broader market in the past 3 months on festive season home sales showing signs of revival, and an uptick in the affordable segment has renewed hopes for developers battered by the industry slowdown.

Rituraj,

4th December 2015

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