Social media has become the new jantar Mantar for protesting homebuyers
Q: In the past few months, almost every protest by home buyers, be it against builders or against the government, involved the social media, and with great impact.
Hi all, Definitely, social media is fantastic but it has to be policed strictly. With every freedom comes great responsibility. On social media, anything can be said about anyone. There is no control. If it is wrongly used, it is worse than a mob because it spreads like wildfire.
Hi folks, I am from Bengaluru and recently i saw the similar protest here. Residents of a project in Bengaluru's Electronic City area called Ajmera Infinity took to Twitter and Facebook to post videos of armed goons inside their housing complex at the marketing office of the builder Ajmera Housing Corporation. While the police did not file a first information report initially, but the social media forced police to file an FIR after residents posted videos online. Mittal complained the builder was trying to make amenities of their housing complex common with a new villa community it has built next door.
Yes, now-a-days, social media has become the powerful tools. Earlier this year a grouping called Fight for RERA used social media, both Twitter and Facebook, to the hilt to push the central government to table the much delayed real estate regulatory bill in the Rajya Sabha.
Yes, i heard about it. The group planned a protest against Congress vice president Rahul Gandhi for his party's stand against not letting consensus bills pass in the budget session of Parliament. Through Twitter they managed to reach Gandhi, met him and got an assurance that Congress would support the bill. That assurance from Gandhi too came on Twitter.
It's true friends and builders now acknowledged the growing power of social media. Shiv Priya, executive director at Amrapali said that as businesses, they cannot ignore social media anymore. They have noted the issues raised by the residents and promised that they will complete the works in the next 90 days.
It’s sad to see that people and media agencies have been using social media to share only one part of the case. Bombarding twitter and facebook with blurry videos, slogans and allegations seems to create quite a stir and garnered support for them. While we, the residents of Villows and S&T Block continue to suffer because of the criminal activity of the AIAOWA. Who will share information of our plight? Who will write a post how our water connection was cut illegally? Who will tweet about the wall being built to block access? Social media might be a powerful tool but it is still being used to spread baseless allegations and rumours. Simply posting on social media doesn’t make something true! It is time we did our research and ensure that we are well informed before sharing on social media.
Yes, in the recent protest pertaining to builder Amrapali in one of it project in Noida tagged the brand ambassador, cricketer MS Dhoni, on Twitter and asked him to distance himself from the brand, which got over 35 lacs impressions. As a result, MS Dhoni has to react, saying that he would take the matter up with the Amrapali and that it must deliver on promises and later he quit as the brand ambassador.
Hi Anup, In their Tweets, home buyers had been highlighted problems related to the dysfunctional firefighting systems in the housing project, a missing lift and concerns over basement parking.
It indicates that you don't have to go to Jantar Mantar to protest today. Social media spreads the word around much faster and more people get connected quickly. And for businesses, it's always a matter of worry.