Hi this society does seem to have a well thought out plan and the following are my list of observations which I took into account prior going in for it.
1. Corner plot has more accessibility from various places.
2. Adjoining upcoming commercial area
3. Metro proximity - as per what the agents assume, haven't seen it in any metro plan thou
4. Got a good rate - if you bargain hard
5. Since it's their flagship project in Noida there may be a better quality construction as compared to the rest.
hope this helps.
cheers