Concept of branded homes

Q: When did the concept of branded homes came into being. How is the demand?

Tejesh Kumar, Bangalore

25th January 2014

Real estate News in Bangalore

luxury housing

indian real estate market

branded homes

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Replies (6)

What are the challenges faced by the branded residence?

Harinarayan, Bangalore

17th February 2014

Comment

Like other segments of the realty sector, branded residences are also not devoid of challenges. This would comprise of:
1) a limited buyer category,
2) locating for required land parcels in the high-prestige areas
3) offering the adequate infrastructure to supplement the luxury experience

The fate of branded homes, somehow still hangs in the balance. Selling to the mid-income segment is easier than the high-end category, since the lion’s share of the population in the country falls in the mid-income category, from the churn point of view.

Dipten, Bangalore

17th February 2014

Along with Yemlur, Whitefield, Marathahalli and Bellandur have cropped up as the potential high-end areas in the east. High-end homes in the area range between Rs 7500-Rs 8500 per sq ft, while in Indiranagar a luxurious enclave would somewhat value in between Rs 10000- Rs 15000, because of limited supply. Proximity to CBD, developer’s brand and amenities offered in the project also play a key role in determining the price range for high-end units.

Roshan Singh, Bangalore

25th January 2014

Comment

Which are the areas that are witnessing demand for high end homes?

Ravindra Singh,

25th January 2014

Comment

Areas such as Electronics City, Hosur Road, Bannerghatta Road, Sarjapur Road, Haralur Road and Bellandur in the south east of Bangalore are recognized by the presence of numerous high-end apartments.

Upgraded civic infrastructure, completion of the Outer Ring Road, widening of many roads, improvement of connectivity towards Hoskote via the Old Madras Road has, over the years, turned east Bangalore into one of the most coveted residential hotspots of the city.

James, Bangalore

25th January 2014

What are the key differences-Branded and non-branded luxury home?

Tejesh Kumar, Bangalore

25th January 2014

Comment

In the era of customization, branded homes offer tailor made conveniences unlike the average luxury homes. Furthermore, branded developers promise marketing and designing of homes by international hospitality and signature brands that meets the growing aspirations of super-rich buyers. Average luxury homes, on the other hand often fail to suit the buyer’s expectation in this regard.

Dipten, Bangalore

25th January 2014

What is the price range of a luxury home in India?

Tejesh Kumar, Bangalore

25th January 2014

Comment

Luxury homes in India cost around Rs 1-Rs 1.5 crore, while branded ones range from Rs 4-Rs 5 crore.Contrary to the general developers of luxury housing units, builders of branded homes have tie-up with hospitality company brands and international luxury lifestyle, creating a unique experience for the investors.

Dipten, Bangalore

25th January 2014

What lures the buyers for a branded home only?

Tejesh Kumar, Bangalore

25th January 2014

Professionally designed exteriors and interiors, centralized facilities management and certain additional features (such as high-grade electronic surveillance, concierge services, valet parking, etc) are the one to look out for in branded homes. Such factors add to the appeal of the home and aspire buyers who have been living abroad.

Roshan Singh, Bangalore

25th January 2014

The above-mentioned factors generate the feeling of buying a home abroad and dwelling in such high levels, coupled with an appeal value. No wonder branded homes have secured their position in the Indian real estate market.

Priotosh D , Bangalore

25th January 2014

The Indian real estate market gave birth to the concept 2-3 years back, and it resulted in 5-6% growth per annum, making a niche for itself in the luxury market that has restricted number of buyers.

Dipten, Bangalore

25th January 2014

Comment

For the Indian real estate market, the concept ‘Branded Homes’ depicts a sign of positive growth and upsurge. Unlike the regular luxury housing units, branded luxury homes have something different for all in its platter.

Roshan Singh, Bangalore

25th January 2014

As per experts, brand recognition and popularity inevitably makes its way to optimum sales, and increases awareness among the consumers irrespective of the construction status.

Priotosh D , Bangalore

17th February 2014