Sample flats influences buyer's purchase decision

Q: Does it really influence the decision of a home buyer or it is just a marketing gimmick?

Harshit, Bangalore

22nd April 2014

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Replies (3)

As per property consultants, the concept of sample flats is a natural progression of the sector, shifting from brochure plans to displaying the designs in the physical form and it will go a long way.

Aakash N, Bangalore

22nd April 2014

Comment

Sample flats serve as the best platform to showcase the latest trend. Buyers nowadays are more cautious and prefer to touch and feel, rather than just imagine before spending their penny. Although it may not influence the buyer’s purchase decision, but it definitely injects confidence among them.

Monica, Bangalore

22nd April 2014

Comment

What is more crucial is that for a normal home-buyer, who may not be equipped with the required knowledge about an engineer or an architect, will have the golden opportunity to analyze the materials used for construction, facilities and fitting by the builder.

A number of potential buyers nowadays express their desire to walk through sample flats, since it widens the mind and activates the senses.

Sachin bhatt, Bangalore

22nd April 2014

The visual appeal of the so called ‘sample flats’ has struck the right chord with present day buyers, who wish to touch and perceive the idea of the perfect home, they wish to purchase. Such flats are indicative and generates the idea of space and dimension to a purchaser. However, the onus of categorizing the main difference between real and perceived value, depends entirely on the buyer.

Sachin bhatt, Bangalore

22nd April 2014

Comment

I second you Mr Sachin, Now-a-days most of the developers have catalyzed on this marketing gimmick and showed the buyers a sample idea of the future production and the buyers are making most of this opportunity at hand. Furthermore, realtors have the sense in injecting visibility of their products via a sample flat, which aids in increasing the footfalls to the project.

Aakash N, Bangalore

22nd April 2014