Highest demand in Indian real estate comes from the mid-income segment of buyers, but these buyers also aspire for a more luxurious living experience. Developers can cater to this demand by innovative scaling - and those who manage to do so create a a win-win situation for everyone.
Luxurious living always involves larger spaces and the provision of exclusive features such as reserved parking, advanced security, desirable common amenities such as swimming pools, well-equipped club houses and smart interiors. However, super-expensive luxury projects also need to be in the most expensive locations and showcase the priciest international designer brands in fittings, flooring and overall decor.
An affordable luxury project is a premium housing project,which is in the financial reach of a much larger buyer segment than just HNIs and ultra-HNIs.. A relatively recent market offering, affordable luxury projects are an important stage of necessary evolution in the Indian real estate industry.