why bulider gives name this project Star Rameshwaram?

Anjali Mishra, Ghaziabad

13th September 2016

Other in Star Rameshwaram, Raj Nagar Extension, Ghaziabad

Follow Discussion

Also see discussions for

Ghaziabad Raj Nagar Extension Star Rameshwaram Other Other in Ghaziabad Other in Raj Nagar Extension Other in Star Rameshwaram

Replies (2)

Hi,
Yrs, there are many examples of such developments. A project in Mumbai have been named after Paris featuring French-styled apartments and Miami as the project gives a great view of the Mahim bay, just like the view of the famous Miami beach. In Bengaluru, Prestige Group has named two projects after London's Kensington Gardens and Wellington Park, as they offer lots of open spaces, greenery and recreational facilities. In Noida, a project has been named Twin Towers, perhaps, with the intention of making an impression as an imposing structure that defines the ..

Sandeep Mhatre, Mumbai

14th September 2016

Comment

@Sandeep....
Now-a-days, developers are getting more innovative and exclusive with some specific project names which have greater recall value. Omkar's Worli 1973 project in an upscale precinct of Mumbai stands out not only because cricketer Virat Kohli and an entire ambitious upper class has bought sky villas here, but also due to the uniqueness of its name, which is derived by merging the location's latitude (19°) and longitude (73°).

Anup Patil, Mumbai

14th September 2016

Hi Anjali!!
Contrary to common perception, finalizing a project's name is a well-researched exercise carried out by marketing and strategy firms. Most leading developers invest a great deal of time on the psychology and marketing impact of the name. The aim, usually, is to convey the value proposition and the market positioning of the project.

ankurrajput, Delhi

14th September 2016

Comment

I am agree with Ankur.....
According to me, the main aim is to bring the value principle of the project. At other times, a name may be aimed at exciting certain desire or hopes in the minds of the target clients. Generally, it is the theme-based or luxury projects and gated townships that are given exotic names. The developer tries to evoke a sense of 'arrival' in the buyers' minds, apart from representing the project's global ambience and exclusiveness.

Kanchan, Ghaziabad

14th September 2016

thanx for giving your valuable answer

Anjali Mishra, Ghaziabad

17th September 2016