DLF offers discount to buyers

Q: Hey, I heard that the DLF are planning to give discounts to the buyers. Why is that? Is there any crisis in the real estate nowadays? is it a favourable time for buyers?

Ayesha Bibi, Kochi

18th March 2015

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Replies (10)

Oh..yeah..i heard about this discount offer. There was an announcement that for the third quarter ended December 2014, DLF posted a 9 per cent decline in net profit. Income from operations too fell 5 per cent compared to the same quarter in the previous year. With income sliding and debts mounting, the road to recovery may be a long one.

Rajesh Menon, Kochi

27th March 2015

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I came to know that the company has been reeling under huge debts and is on a divestment spree to generate cash and focus on its core business of real estate. Plans are also afoot to launch REITs to reduce the debt of its rental arm and raise over Rs 3,000 crore through divestment or joint ventures in certain projects.

Simon Benedict, Kochi

26th March 2015

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Yeah that's true, i guess. The legal hassles and the accompanying expenses don't bode well for a company that is struggling to pare its debt of Rs 20,336 crore as on December 2014. To be sure, a number of realty players have got into trouble with the law in recent years.

Krishna gowda, Kochi

25th March 2015

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I think that DLF is now going through some legal troubles, isnt it? Last year, DLF was penalised by the competition regulator for allegedly abusing its dominant position by imposing "unfair and discriminatory" terms on its buyers in several of its projects. The case is now being heard in the Supreme Court, but DLF had to deposit the penalty amount of Rs 630 crore with the court during pendency of the litigation.

Ganesh Nambiar, Kochi

23rd March 2015

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Oh yeah.. This initiative could help in attracting end users to the ready-to-move houses and the soon-to-be-ready properties. Apart from the slowing market, DLF's recent run-ins with the Competition Commission of India may have also prompted it to take the freebie route to boost sales, in my opinion.

Amal Anthony, Kochi

21st March 2015

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I think that DLF have offered an online purchase platform for a limited period through Snapdeal for select units. We have also started offering possession to buyers in townships in Chennai, Bengaluru, Kolkata, New Chandigarh, Indore, among others.

Rajagopal Menon, Kochi

20th March 2015

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I think that the reason for this discount that the DLF authorities are giving are like this, as customers usually postpone home-buying to the new financial year, it had decided to approach potential buyers directly through online platforms.

Vineet David, Kochi

20th March 2015

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After the discount, a house here, which carries a price tag between Rs 12.16 crore and Rs 36.35 crore, will cost Rs 34 lakh Rs 36 lakh less, according to information on the company's site. I think that the discounts are 1 per cent of the total property value.

Sathish Menon, Kochi

19th March 2015

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Actually, the developers began cutting prices about two years ago to revive flagging sales in order to beat the slowdown and generate cash flows that had dried up after banks piped down funding to the sector. However, DLF had refused to follow suit.

Krishnan Nair, Kochi

18th March 2015

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Oh yeah..I think that the DLF company is planning on some discount programmes in its DLF spring festival that will end on March 31. This discount is actually to woo the buyers to buy property with DLF.

Rajeev Narayanan, Kochi

18th March 2015

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